I’ve never smoked cigarettes but the latest craze that has taken active smokers, former smokers and non-smokers like me by storm is the electronic cigarette. Various clever names have been given to these in some cases placebos for smoking and I recently tried them and although the nicotine content is probably like low alcohol beer, it took not but a few days to realize that a fool is born every minute. I suppose I should reserve my harsh statement in the case that some heavy smokers have either been helped to either quit or cut down on the real version of burning poison but I also suspect that sagging cigarette sales have companies that make these devices have them witnessing a burgeoning bottom line cashing in on America’s addictive nature.
The packaging is astonishing. The throw away version has its own plastic triangular cylinder complete with a replaceable top which I guess is to insure its freshness and the more expensive versions that have their own battery pack for recharging and 5 pack replacement filters that screw on and off as the flavor runs out are pure Madison Avenue. But the true genius of these “cigs” is the “smoke” which is no more than a visible vapor when you breathe out and gives the impression that one is really smoking and then there’s the simulated red ember that glows when the “smoker” takes a drag. I suppose it might also keep smokers a little warmer next winter as they can smoke these simulated versions at their desk and have no one complain of secondary smoke. I am not sure what the health hazards are and I suppose the jury is still out on that study. It was fun for me but although I toyed with the idea of getting the more expensive version I let this new habit pass me by.
It never ceases to amaze me what technology brings us some good and some that has us scratching our collective heads. But hey pick one up it might just satisfy having something in your mouth and look fashionable with. I suggest the 7-11 version its about 7 bucks versus the 50 dollar price tag of the rechargeable version. You just might find that the latest version of a pet rock is no more than a drain on your pocketbook.